Category: sustainability
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Regulators Ban Virgin Atlantic Advert Over ‘Misleading’ Sustainability Claims in Latest Greenwashing Dispute
Written by Mateusz Maszczynski @ PYOK British regulators have banned a Virgin Atlantic radio ad, which claimed the airline operated a flight from London to New York JFK with 100% sustainable aviation fuel because a ‘significant proportion’ of listeners might be fooled into thinking that the flight operated without any negative environmental impacts. The ruling…