Category: greenwashing
-
British Regulator Bans Lufthansa Advert and Ticks Off Airline Over Misleading Environmental Claims
Written by Mateusz Maszczynski @ PYOK Britain’s official advertising watchdog has banned an advert by the German flag carrier Lufthansa for making ‘misleading’ environmental claims over a promise that the airline was ‘protecting the future’ of the planet. The advert appeared on Lufthansa’s website in June 2021 as part of its sustainability #MakeChangeFly campaign. But…