Category: Ben Minicucci
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Alaska Airlines welcomes complexity with Hawaiian Airlines acquisition
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in 787, 787-9, A330, Airplanes and Airports, Alaska Airlines, Ben Minicucci, electronically steered antenna, electronically steered phased array, ESA, frequent flier, Frequent Flyer, Hawaiian Airlines, IFC, IFE, IFEC, in-flight connectivity, in-flight entertainment, in-flight internet, in-flight wifi, inflight connectivity, inflight entertainment, inflight wifi, Intelsat, LEO, lie-flat beds, Low Earth Orbit, Loyalty, merger, oneworld, seating, seats, Seats & Cabin, SpaceX, Stellar Blu, TravelWritten by Seth Miller @ PaxEx.Aero Alaska Airlines will buy Hawaiian Airlines for $1.9 billion in a cash transaction. Unlike most other mergers, however, the company plans to embrace the complexity of multiple product offerings as it intends to keep both the Hawaiian and Alaska brands i…