Author: Live and Let’s Fly
-
Is JetBlue Really Surprised No One Loves Its Loyalty Program?
Written by Live and Let’s Fly @ BoardingArea If JetBlue CEO Robin Hayes really wonders why engagement and profitability in his TrueBlue loyalty program seem to lag behind others, let me spell it out: it’s a lousy program overall. JetBlue TrueBlue Loyalty Program: The Problem Is Not The Northeast …